Data
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Cloud-based data warehouses (Redshift, followed by BigQuery and Snowflake) made data storage and processing affordable and fast.
Data pipeline services (ex: Stitch, Fivetran) turned into work that took only a few clicks
Business intelligence (BI) tools (ex: Looker, Mode, Chartio) increased ability for stakeholders to be self-service.
Fast analytics with the friendly UX and integrated tooling to let your company explore data on their own.